Liberating Leadership. Built for Complexity. Powered by Influence.

Maverick
Leadership

For senior leaders, business owners, and organisations ready to stop performing leadership

and start leading with clarity, strategy, and real influence.

ACROSS 170+ COUNTRIES AND COUNTING
TRUSTED BY LEADERS

Multi award winning

Multi award winning leadership consultancy. Trusted by leaders worldwide for transforming culture, influence and impact.

1000+ leaders supported

From executives to entrepreneurs who've gained clarity, confidence, & real world results through our mentoring, consulting, & leadership programmes.

Ranked Top 100

Across 7 leadership categories, recognised for bold thinking, insight, & enabling leaders to thrive through complexity, and culture shifts.

Strategic Impact

Chosen by organisations and business owners navigating change - we drive measurable impact, increased influence, faster decisions and strategic growth.

Whyus?

Most leadership development is performative.
It sharpens presence, but crumbles under pressure.
It teaches frameworks - not freedom. Politeness - not power.

We believe leadership isn’t just personal. It’s cultural. Strategic. Systemic.
It lives in the decisions we make, the influence we hold, and the clarity we bring under pressure.

We believe real influence isn’t loud - it’s designed.
Built through identity. Activated by context. Felt across teams, systems, and outcomes.

That’s why we do it differently.

At The Maverick Paradox, we help leaders lead with strategic influence, behavioural clarity, and identity-led power - so their leadership moves people, culture, and strategy.

Our approach is built on four core pillars:

- Liberating Leadership - empowering without chaos
- Strategic Influence - shifting systems, not just minds
- Cultural Clarity - aligning belief, behaviour, and execution
- Contextual Intelligence - leading decisively in complexity

We’re brought in when:

- Strategy is sound - but influence is breaking it apart
- Culture is polite - but stagnant
- Leaders are stuck - between who they were and who they now need to become

Because real leadership isn’t reactive. It’s designed.
Clear. Decisive. Contextual. Human.

We don’t build noise.
We build leadership that holds - and legacies that move.

The 4 Pillars of Maverick Leadership

Most leadership advice starts with performance.
We start with traction - the kind that actually moves people, culture, and strategy under pressure.

That’s why Maverick Leadership is built on four pillars - not as a model to follow, but as a way to lead when the system gets stuck.

🟦 Strategic Influence

Influence is traction - not noise.
This is where real change begins. We help leaders build credible, context-driven influence that moves insight into action - not just attention. Because in complexity, presence alone won’t get results.

🟥 Liberated Leadership

Challenge what doesn’t work. This is about redesigning leadership itself. We help leaders throw out outdated defaults and build leadership that reflects their world, not someone else’s playbook. Leadership that fits. And leads

🟨 Executional Leadership

Vision is nothing without movement. Ideas don’t matter if they never leave the slide deck. We help leaders build systems that execute under pressure - lead decisively, deliver consistently, and get things done without burnout or chaos.

🟩 Culture by Design

Culture must deliver, not just inspire. Leadership isn’t scalable unless the culture is. We design cultures that hold dissent, reward trust, and sustain strategy under stress - so culture becomes an asset, not a risk.

Lead like it matters. Influence like it works. Deliver like it's measured.

You're here to lead real change and strategically grow yourself and your organisation. We're here to help you do it.

The Maverick Paradox is a leadership consultancy - and Maverick Paradox Media is our platform for bold conversations and thought leadership that challenge the status quo. We partner with senior leaders, business owners, and organisations to align culture, enhance leadership capability, accelerate influence, and deliver real world impact.

Whether you're leading in complexity, scaling a business, or transforming a team, we bring strategic programme design, behavioural consulting, immersive mentoring, coaching, and training to unlock confident leadership, scalable systems, and results that stick.
Explore Strategic Services

Leadership that stalls isn’t your fault – but it is your problem

You’re doing the work – leading teams, growing a business, shaping culture. But the results aren’t matching the effort.

Maybe your strategy looks right, but your people aren’t moving. Maybe your strategy looks right, but your people aren’t moving. Maybe your leadership is clear, but the culture feels stuck. Maybe you’re the business owner – and the whole system rests on your shoulders.

You’re not failing. The system is.

Outdated models, surface level fixes, and leadership playbooks built for another time. That’s the problem we solve.

Maverick Leadership is a contextualised leadership discipline that amplifies your identity, reshapes your influence, and drives meaningful impact across people, culture, and strategy.


This is true whether you are an individual, Business Owner or organisation. We enable critical thinking and innovation as well as enhancing leadership capability.

"Have you ever felt like your leadership was hitting a wall in today’s fast-paced, unpredictable world? "

Maybe your team’s struggling to stay aligned, or the culture you envisioned just isn’t sticking. At The Maverick Paradox, we get it - effective leadership today requires more than traditional strategies.

Our mission is to transform how leadership works - not just for individuals, but across organisations, systems, and cultures.

At The Maverick Paradox, we help senior leaders, business owners, and organisations redesign influence, lead through complexity, and build cultures that hold - under pressure and over time.

We do this through:

- Strategic services grounded in our proprietary frameworks

- Identity led leadership development that moves beyond performance

- Cultural transformation and executional alignment

- And Maverick Paradox Media - where we publish the thinking that challenges, provokes, and progresses leadership worldwide

We exist to redefine what leadership can be - and to build the kind that moves people, strategy, and systems forward.

Founded by award-winning consultant, speaker, trainer, and author Judith Germain, we’re here to help you turn the challenges of modern leadership into opportunities for lasting impact.

Customers Include:

LEAD WITH PURPOSE.

TRANSFORM WITH IMPACT.

Imagine having the clarity to make bold decisions, the influence to inspire change, and the tools to create a culture where accountability and innovation are the norms.

We know that leaders come to us because they’re ready to make a real impact. Our unique approach builds resilient leaders who can confidently navigate uncertainty, fostering cultures where people feel invested and empowered.

The result?

Leaders who inspire, organisations that thrive, and teams that are aligned for success.

Why choose The Maverick Paradox?

Our clients are bold leaders, business owners, and forward thinking organisations who know that performance doesn’t come from doing more of the same. They want more than advice - they want clarity, traction, and a partner who can decode complexity and deliver real movement.

We’re known for behavioural change that lasts, leadership design that fits, and cultural transformation that goes deeper than values on a wall.

Here’s what sets us apart:

Leadership That Moves Strategy
Our approach is grounded in Maverick Leadership™ - a contextualised discipline that transforms how leaders influence, decide, and deliver.

We design leadership systems that work when the pressure’s on - using tools like the Influence Blueprint™, DRIVEN Leadership™, and the Strategic Influence Arc™.

Mentoring That Redesigns Influence
Our mentoring is immersive, strategic, and identity-led. We help leaders strengthen how they show up, refine how they decide, and amplify the kind of influence that shifts people, culture, and outcomes - not just perceptions.

Culture That Drives Execution
Culture isn’t a perk - it’s a strategic lever. We help you build cultures that reward trust, hold execution, and adapt without losing cohesion. We embed real inclusion, behavioural clarity, and DEI change that moves beyond compliance - so leadership becomes a collective force, not just an individual trait.

Training That Sticks
Our training and development isn’t off-the-shelf. It’s tailored, behaviourally grounded, and built to create visible shifts in leadership thinking, cultural dynamics, and strategic execution. Whether delivered in-person or virtually, every session is immersive, impactful, and designed for real-world application.

Proven, Trusted, Award-Winning
The Maverick Paradox is a multi-award-winning leadership consultancy - recognised for our innovation, impact, and thought leadership in mentoring, strategic leadership, and cultural change.

We’ve worked across sectors, scales, and leadership levels - and we’re trusted by clients who need more than theory. They need transformation.

Everything We Do Is Bespoke
Because no two leadership systems, or leadership challenges, are the same. We don’t force you into a framework. We design with you, using proven models as a starting point, not a script. That’s how we create solutions that stick - and influence that actually moves.

CLEAR THINKING
DECISIVE
IMPACTFUL.

WHAT WE DO

We redesign how leadership and influence works - across leaders, teams, and systems.

Because leadership isn’t just about the individual. It’s about how people lead under pressure, how culture holds (or fractures), and how influence moves, or gets blocked, when things get complex.

At The Maverick Paradox, we help our clients stop performing leadership and start designing it - with clarity, strategy, and systems that actually hold.

We work with senior leaders, business owners, and organisations who need more than advice. They need movement.

Using the four pillars of Maverick Leadership™:

- Strategic Influence
- Culture by Design,
- Executional Leadership
- Liberated Leadership

We build identity-led leadership that changes how things get done - with clarity, influence, and traction.

Our clients come to us when strategy stalls, culture quietens, and leadership feels disconnected from its impact.

They leave with teams that execute, cultures that speak, and leadership that moves.

Maverick Paradox

We enable you to challenge conventional thinking and hidden assumptions, provide innovative solutions, and create clear thinking and decisive leaders.

By working with us you will catalyse transformation, and make real change possible.

Strategise

We help to increase your business acumen by helping you chart order into the chaos you perceive.

Innovate

By employing positive disruptive innovation with objectivity and challenge, the creativity you need becomes possible.

Execute

The ability to amplify your influence and develop relationships that are built for collaboration.

How we create change

Whether you’re a business owner, senior leader, or organisation, we follow one principle: Insight without execution changes nothing. That’s why every path begins with clarity – and ends in measurable change. We work through behavioural strategy, immersive mentoring, leadership development, and systems transformation.

No fluff. No of the shelf. Just results that move. You’re not the first leader to face this. But you don’t have to face it alone.

  • Book a call 
  • Get clarity
  • Implement strategy
  • See results

 

Explore Strategic Services

Jude was able to take my vision (which was sketchy at best), and to turn it into a well considered programme that supported both individual and team development.

This has been an unprecedented year for us all with many unforeseen challenges. However, Jude has been able to flex her approach to continue to meet the team and the organisation.

Genine Whitehorne

Manager

What makes our approach different

PROVEN MODELS
PRACTICAL TOOLS
LEADERSHIP THAT MOVES.

Our work is powered by proprietary frameworks developed through decades of consulting, mentoring, and behavioural design.

Each model is built to shift not just insight - but action. We don’t teach theory. We design movement.

Whether you're transforming a team, navigating complexity, or redefining your leadership identity - we bring the right model, at the right time, for the results that matter most.

Examples of our models

- Leadership Identity™

Reclaim the truth of how you lead.
This model helps leaders uncover their Leadership Proposition™, Leadership Talent™, and Leadership Impact™ - so they stop performing roles and start leading with clarity, authority, and integrity.

When it's most powerful:

Executive transitions, imposter syndrome, reinvention, or leadership presence, amplifying influence.

- The Strategic Influence Arc™

Move from reflection to real world influence. Through three proprietary frameworks:

- The Impact–Influence Matrix™,
- The Leadership Influence Pathway™,
- The Kinetic Influence Flow™


We help leaders and teams understand, build, and activate strategic influence that sticks under pressure.

When it's most powerful:

Influence gaps, stakeholder misalignment, silent resistance, culture, or slow execution.

- Impactful Contextualised Leadership™

Lead decisively in uncertainty - without losing your edge. This model underpins our work with leadership teams navigating culture change, complexity, or rapid growth.

It ensures decisions are aligned to purpose, not panic - and that leadership adapts without dilution.

When it's most powerful:

Organisational change, post-restructure, cross-functional tension, leadership that transfrms and execute or scale-up strategy.

Covering all areas

We believe that traditional leadership theory and business thinking are insufficient for creating the relevant changes in individuals and organisations; that are necessary to exceed stakeholder expectations. We work with:

Organisations

Developing leaders who can navigate change, inspire teams, & can think through complex problems.

Business Owners

Who can attract the right clients, have more clarity, and distinguish themselves from the competition.

Individuals

Eradicating Imposter Syndrome. Working with Senior Leaders and amplifying their impact and influence.

We had a 3-day Maverick Leadership Programme which was tailored to our company and leadership team.

We learned as a team and developed over those three days, we immediately implemented new ways of working from a tailored strategic plan we developed on the programme.

I would highly recommend the programme, we are a successful team and company but the programme showed us where we need to be heading as a Leadership team and how we can impact the growth of our teams.

Steve Yardley

MD, JGA Recruitment

Our Awards

Enabling leaders, Empowering organisations

We help our clients enhance their leadership capability and we are honoured to have been awarded several awards for the work we are doing.

Do click below to see the areas that we have been honoured.

Founder views on how Maverick Leadership supports you

Provoking Maverick Leadership

Tired leadership theory won’t move complex systems – and it won’t move your people either.
That’s why we don’t teach leadership. We provoke it.

At The Maverick Paradox, we catalyse transformation by designing leadership that actually works – across identity, influence, culture, and execution. We work with senior leaders, C-Suite, business owners, leadership teams, and organisations ready to lead through complexity, not avoid it.

Using our own Maverick Leadership principles and signature frameworks, like the Influence Blueprint™, DRIVEN Leadership™, and Strategic Influence Arc™ – we help our clients thrive in fast-moving environments by increasing their clarity, decision-making power, and ability to lead across difference.

We’re not just trainers. We’re award-winning consultants, mentors, authors, facilitators, and speakers, trusted to shift leadership systems and deliver results that go beyond expectation.

If leadership needs to move – we help you design how.

 

Why work with us?

Proven Track Record

We are award winning experts in Leadership, Culture, Change and DEI. Passionate about enabling others to execute the right ideas and solutions for improved leadership impact and influence.

Unique Approach

Changing the way you lead to create exponential changes in your impact. Personalised advice and strategies for individuals, small businesses and organisations. Values driven.

Comprehensive Support

Organisations: increase leadership capability, achieve objectives, and enhanced diversity in people & thought processes. Business Owners: Attract more clients, amplify impact, establish thought leadership.

CONTEXTUALISED, ADAPTIVE, TRANSFORMATIVE

DRIVEN™ leaders

Maverick Leadership is a philosophy that drives who you are and what you do. It is a way of being, thinking and doing that utilises lateral thinking, integrity, empathy and passion, to achieve results beyond what others think possible.

Effective Maverick Leaders tend to be influential, successful in what they do, and able to execute the right strategy, at the right time and in the right way. Lateral thinkers, able to think outside the box, they take the important roles of Strategic Innovator, Devil's Advocate and Mission Preserver seriously.

They will ensure that the real mission (spoken aloud or not), is executed well and is likely to succeed.

Successful individuals and organisations make the 6 decisions of Maverick DRIVEN Leadership™ to ensure that they are enabled to Strategise, Innovate and Execute; to ensure that they and their organisations thrive in complex, constantly changing environments. They understand how to improve belongingness in the organisation, diversity of thought in those around them and passion filled employees.

© Maverick DRIVEN Leadership™ demonstrates the 6 decisions all successful leaders make.

(The diagram is © Maverick DRIVEN Leadership™ - Judith Germain)

ADAPTIVE
INNOVATIVE
PEOPLE-CENTRIC.

This is MAVERICK LEADERSHIP at its best.

Maverick Leadership is not just for those Judith Germain defines as 'mavericks', (wilfully independent people), it is an approach that all leaders can aspire to master.

This leadership style is particularly effective in enabling businesses and organisations to improve their impact and influence, especially in complex and constantly shifting environments.

Our Core Services

We work across three core areas - enabling leadership that moves people, culture, and strategy in complex environments.

1. Strategic Leadership & Influence Design
We help organisations and leadership teams design leadership systems that work under pressure.

Whether it's shifting strategy into execution, recalibrating influence across a system, or building team alignment after a merger - we move leadership from concept to movement.

Example offers include:
– Influence Blueprint™ (individual and team mapping)
– Strategic Influence Arc™
– GC Index™ + Influence Calibration

2. Identity Led Growth & Reinvention
For senior leaders and business owners navigating change, reinvention, or scaling challenges.

We help you define how you lead, where your influence lives, and what needs to shift - so you can move forward without diluting who you are.

Example offers include:
– Leadership Identity™
– Maverick Entrepreneur Accelerator™
– Strategic mentoring for influence and visibility

3. Cultural & Executional Transformation
Culture doesn’t shift because you ask it to - it changes when people see, feel, and experience leadership differently. We help you translate values into behaviour, clarify expectations, and build executional clarity across teams and systems.

Example tools include:
– DRIVEN Leadership™ model
– Culture by Design interventions
– Executional Leadership workshops

Our approach is always bespoke - built on what you need, not a pre-set path. We bring the tools. You bring the complexity. Together, we move it.

Helping modern workplaces become more adaptive, innovative and people-centric

Maverick Leadership - Cataylsing Transformation

Adaptability to complexity

This is crucial for modern workplaces facing rapid technological changes and disruptions

Promoting diversity of thought

Improves diversity of thought, influence and leadership capability

Embracing change

Maverick Leaders are 'change eager' and help organisations become more adaptable

Challenging assumptions

Creating clear thinking and decisive leaders, avoiding stagnation and groupthink

Balancing independence and ethics

Being wilfully independent while remaining objective, ethical and principled. Crucial in navigating complex ethical challenges

Focus on people

Leadership is fundamentally about people. Aligning with the growing emphasis on employee engagement and well-bein

Promoting autonomy

Emphasising the importance of autonomy, aligning with modern trends towards more flexible and empowerring work environments

Integrating work and life

Promoting integrity and wholeness in one's persona across work and personal life. Choosing work-life integration

Testimonials

We improve your impact and influence by enabling you to effectively Strategise, Innovate and Execute so that you can thrive in complex, constantly changing environments by improving your diversity of thought, influence and leadership capability.

The Diversity Impact Programme helped us develop a robust understanding of the effects of a diverse organisation. Highlighting that a diverse workforce leads to diversity of thought this will inevitably create a healthier team, more effective performance at work and an enriched culture throughout the organisation.

It also challenged us to consider practical steps to take to recruit people and manage talent in the organisation, by recognising unconscious bias or affinity bias, and ensuring that we are open to all people at Regenerate and can work towards achieving a culture of equity and inclusivity.

Andy Smith

CEO - Regenerate UK

Putting together a new Transformation Team from scratch, that would be required to challenge the organisation (and its partners) to think radically to tackle future issues and achieve their ambitions, with and for Kingston communities, was no easy task.

The programme developed this by a range of methods. It's helped me immensely as a manager to support the development of the new team and give me insight on the strengths, opportunities and potential needs of the team and individuals.


Sophia Severin

Corporate Transformation Manager - Royal Borough of Kingston Upon Thames

I was compelled to take a punt on Judith's Business Accelerator Programme and I'm so glad that I did. She really helped me to articulate my proposition and USP; and give it a language which the business community could relate to. I've since used what we discussed in 2 hours in all of my marketing collateral and am comfortable it accurately describes me and my business identity.

Judith is straight talking, business focused and energised to help like-minded people. If you are struggling with aspects of your business, a chat with Judith is worth a few hundred pounds and 2 hrs of your time.

Kate Morris-Bates

Director - Balanced Space Coaching Ltd

READY TO MAKE
A LEADERSHIP DIFFERENCE?

The Maverick Paradox is led by Judith Germain, the leading authority on Maverick Leadership. Alongside her expert team, Judith helps leaders and organisations thrive in complex, fast-paced environments, through identity-led development, strategic influence, and leadership systems that hold.

Together, we’ll help you embrace your unique potential and create results that move people, culture, and strategy.

Start Your Influence Journey

Begin with the Influence Blueprint™ - a powerful tool to map how your influence shows up, where it gets blocked, and how to lead with greater clarity, confidence, and impact.

Ready to lead what others can’t?
Connect with us today - and start a conversation that changes everything.

Lead with clarity. Influence with confidence. Deliver results that move.

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