Why us?

Our story

The Maverick Paradox utilises Maverick Leadership principles to enable business owners, leaders and organisations, to thrive in complex, constantly changing environments by improving their diversity of thought, influence and leadership capability.

The Maverick Paradox is the inspiration of Judith Germain who looked at how leadership is demonstrated and knew we could ALL do better.

She believes that anyone can be a Maverick Leader with the ability to Strategise, Innovate and Execute through influence and leadership. Judith has seen the consequences of when leadership fails individuals and organisations and one day decided that enough is enough!

She has been determined to change the way work is conducted, to empower individuals and organisations, to work with meaning and purpose to achieve the goals they set; with integrity, empathy and passion.

Judith has gathered together a swagger of Socialised Mavericks, who believe in her Maverick Leadership philosophy and are passionate in enabling others to execute:

  • the right reason
  • the right idea
  • the right solution

  • for improved leadership impact and influence.

Whywe care

We believe that individuals that follow the principles of Maverick Leadership will become exceptional leaders, regardless of whether they hold the title of manager, leader or Business Owner, in their place of work.

If you change the way someone leads, you make exponential changes to their impact. This has far reaching implications for business, whether you run your own or work within someone else's.

We work with organisations that require an increased leadership capability than they currently have. Their leaders, Board members and employees want to work in an organisation that achieves its objectives, is diverse in its people and thought processes. We ensure that you succeed, whether that is in increasing your leadership impact, culture change or diversity impact.

We work with business owners that want to attract more clients, amplify their impact and become known as thought leaders in their field.

We also work with individuals to help them stand out, increase their influence and be the leaders that they need to be.

The Maverick Paradox's Guiding Principles


  • Anyone can be a Maverick Leader
  • Only do what you believe in

  • First, do no harm
  • Always work for the greater good
  • Act with integrity and stand up for what you believe in

  • What's challenging
  • What's novel
  • What excites

Drives us
  • A unique challenge that requires Maverick DRIVEN Leadership ™ to solve

Maverick Paradox Media

Maverick Paradox Media defines what it is that makes a Maverick Leader and the lessons that can be derived from lateral (out of the box) thinking. We also explore Maverick Leadership in all its guises.

Maverick Paradox Media consists of these identities:

  • The Maverick Paradox Podcast
  • The Maverick Paradox Magazine


"Maverick Leadership is a way of life, not an organisational formal process," - Judith Germain

Maverick Leaders are:

  • Top performers
  • Will not accept poor performance
  • Breaks rules if the rules don't make sense
  • Catalysts for change
  • Work at an intense pace

  • We help you develop effective leaders that understand what is needed, make good strategic decisions and execute them with innovation, integrity, empathy and passion.

    Business Owners can make great Maverick Leaders too. Experts in what they do and the ability to influence and lead their market. We assist them in their strategic decision making and enable them to execute their expertise in the right manner to attract the clients they are looking for.

    All Maverick Leaders benefit from having mentors, sounding boards and business support. This lessens the uncertainty and improves their impact and influence.

Video Testimonials

How we can help

Maverick Leadership

Integrity, Passion and Effective Leadership:
Bespoke solutions for leaders and teams

The Lateral Thinker

We help you develop and implement:
Strategic/ Creative/ Emergent Thinking

Change Eager Leadership

We help you make change happen:
Develop Leaders/ Change Leadership/ Cultural Change

The Capable Leader

We help you improve your leadership impact:
Diversity impact/ Enhancing leadership capability

The Maverick Entrepreneur Accelerator™

We Consolidate, Nurture, Grow:
Your Strategy to Execution

Accelerate Your Impact

Accelerate your impact/ Get what you want/
Put food on the table

Strategic Innovation

Emergent Strategy/ Innovate your offering/
Build a platform

Consolidate & Grow

Accelerate your business/ Create your brand/
Bespoke business enhancement


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We are pleased that you like the material on this page. You cannot, however, copy the content of this page, without attributing the content to Judith Germain who holds the copyright (All rights reserved). You cannot use the information on this website for your commercial purposes.

Please feel free, to paste a link to the page and attribute the content to Judith.

Please message us if you have any questions to enquiry @ maverickparadox.co.uk