What consultancy really means to me – and why I built The Maverick Paradox.
At The Maverick Paradox, consultancy isn’t a service – it’s a system for sustainable leadership transformation. We redefine consultancy as the practice of turning paradox into progress: aligning influence, culture, and execution so leadership holds under pressure and delivers impact that lasts.
This is the first in a short series where I’ll share what consultancy really means to me – and why The Maverick Paradox works differently from most.
Over the next few weeks, I’ll open up about how we approach client service, transformation, inclusion, influence, and leadership excellence.
Not as buzzwords, but as the lived reality of what it takes for leadership to hold under pressure.
When I founded The Maverick Paradox, I knew consultancy had to mean more than reports and recommendations. Too often, consultancy stops at the surface. It fixes symptoms, not systems.
Consultancy stops at the surface. We fix the system.
And leaders are left carrying the same problems, just dressed up differently.
That was never going to be my way.
For me, consultancy means taking an integrated, contextualised approach. Because leadership doesn’t exist in isolation. Culture doesn’t exist in isolation.
Inclusion, influence, execution – they’re all part of the same system. And if you don’t see the whole, you’ll never solve the real problem. This is the work I’ve dedicated my career to – challenging leaders to go deeper, think differently, and build leadership that lasts.
It’s why The Maverick Paradox is more than a consultancy.
We are a paradox in practice.
We’re consultants with recognised expertise in leadership, culture, inclusion, neuroscience, and neurodiversity. We hold paradoxes every day – clarity and provocation, thought and action, strategy and execution.
We design leadership systems as organisms, not machines.
And we design leadership systems as organisms, not machines. I’m proud of what this has meant for our clients.
From government to global businesses, charities to entrepreneurs, across the public, private, and third sectors, they come to us because they want leadership that can hold under pressure.
They describe our work as transformational.
Not the kind of “transformation” that’s all buzzwords and folders, where everything reverts to old habits three weeks later.
The type of transformation where leaders say:
“I finally know how to make decisions with clarity, not hesitation.”
“Our culture no longer collapses when we face resistance.”
“I feel more influential, and so does my team.”
The type where behaviour really changes, execution actually happens, and leadership becomes more influential.
And I’m honoured that recognition has followed – from, for example, International Leadership & Mentoring Consultancy of the Year to Most Innovative Leadership & Culture Consultancy, to being named Management Training Specialists of the Year (2023–2025).
There are many more, but the point isn’t the list. It’s that these awards are signals – markers that what we’re building with clients works, and that it lasts.
- Because consultancy, as I see it, is about innovation with impact.
- Cultural transformation with integrity.
- And leadership development that truly delivers.
That’s the paradox. And that’s why I built this company. There’s more to come.
Next, I’ll be sharing how I think about client service – and why it isn’t an add-on, but leadership in action.
Over the next few weeks, I’ll open up about how we approach client service, transformation, inclusion, influence, and leadership excellence.
Not as buzzwords, but as the lived reality of what it takes for leadership to hold under pressure.
