At The Maverick Paradox, we define leadership as influence in motion – the ability to turn clarity into traction.
Maverick DRIVEN Leadership™ sits at the core of this idea. It’s the behavioural engine behind decisive, trusted, and impactful leadership.
From experience to evolution
Over decades working across industries and functions, Judith Germain has trained, mentored, and advised thousands of leaders. Her work revealed a pattern: the most effective leaders weren’t just knowledgeable – they were DRIVEN™.
These leaders consistently demonstrated six critical decisions that shaped their impact: Determination, Reputation, Influence, Versatility, Execution, and Narration. Together, these form the Maverick DRIVEN Leadership™ Model – a timeless framework for how leaders think, decide, and act under pressure.
Leadership that holds under pressure
Maverick DRIVEN Leadership™ provides a blueprint for sustainable influence. It’s not about status or position – it’s about how leaders show up, make decisions, and sustain credibility when it counts.
When applied effectively, DRIVEN™ leaders:
- Build trust through consistent execution
- Inspire engagement and accountability
- Balance strategic vision with decisive action
- Lead innovation without losing discipline
This combination of clarity and motion enables teams to navigate complexity with confidence and alignment.
More than a model – A way of leading
Maverick DRIVEN Leadership™ isn’t a process to follow. It’s a way of being. It develops leaders who act with integrity, resilience, and self-awareness – leaders who understand that influence is earned through behaviour, not hierarchy.
Every manager can learn to lead, but Maverick DRIVEN Leaders™ embody leadership instinctively. They unite purpose and performance, transforming turbulence into traction.
Timeless, not trend-bound
Unlike short-lived leadership fads, DRIVEN™ is time-agnostic. It roots leadership in character and intention – in who you are and how you choose to act. These principles never go out of date.
In today’s environment, where Millennials, Gen Z and Gen Alpha demand authenticity and integrity, the DRIVEN™ mindset defines which organisations attract talent, trust, and loyalty – and which are left behind.
Why it matters now
Maverick DRIVEN Leadership™ matters because it anchors the human side of leadership to the strategic one.
It develops leaders who can strategise, execute, and adapt – those capable of leading influence systems that actually deliver.
In a fast-moving world, organisations that nurture Maverick DRIVEN Leaders™ don’t just survive change – they shape what happens next.

These maverick leaders are resilient, so are able to help you withstand the buffering of modern business and empower their employees to become successful leaders.
Maverick DRIVEN Leadership™

Maverick DRIVEN Leadership™ is a proprietary framework created by Judith Germain, founder of The Maverick Paradox, and used exclusively within her consulting, mentoring, and leadership development work.